At TC Mobile, they believe staying connected should be simple, affordable, and stress-free. That's why they offer easy access to a brand-new smartphone every 12 months with no contracts, no credit checks, and absolutely no hidden fees.
Challenge
TC Mobile’s original website functioned more like a digital brochure. While it provided information, it failed to capture leads effectively.
The site lacked a proper lead form, was not optimized for mobile users, and created friction in the customer journey.
Considering most visitors accessed the site via their phones, TC Mobile was missing valuable opportunities to convert traffic into leads.
Project Details
Time Frame:
2 weeks
Role:
Web Development
Involvement:
Graphic Design, Web Development
Tool Used:
WordPress, Elementor, Photoshop, InDesign
Difficulty:
Preview link:
Approach
I designed and developed a landing page that was visually appealing, simple to navigate, and optimized for mobile-first users. At the core of the page, I implemented a streamlined lead form to make the conversion process effortless.
Beyond the website, I also created graphic design assets, a step-by-step “How To” guide, and print collateral to support both the digital and offline marketing efforts ensuring brand consistency across all touchpoints.
Results
The new landing page has already achieved over 12,000 form views with a 12.8% conversion rate equating to 1,628 lead entries. This shift turned TC Mobile’s online presence from a static brochure into a lead-generating engine. With this strong foundation in place, the next phase will be to automate the client onboarding process, which will be explored in a separate case study.
