TC Direct has enabled hundreds of thousands of people to own a business by selling our products part-time or full-time and sharing this opportunity with others, with no risk or need for formal qualifications or experience.
Challenge
TC Direct has over 75,000 Business Builders promoting its products on social media. While this reach is powerful, the content shared by Business Builders often fails to align with TC Direct’s brand guidelines.
Posts vary in quality, style, and professionalism, leading to inconsistent brand representation and weakened brand perception.
Developing a dedicated “Social Hub” feature in their existing app would have been costly and time-consuming, so TC Direct needed a more agile solution.
Project Details
Time Frame:
3 weeks
Role:
AI Automation
Involvement:
Prototyping, Automation
Tool Used:
WordPress, Elementor, n8n.
Difficulty:
Preview link:
Private Project
Content Type
Content Type
Content Type
Content Type
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Approach
I designed a workflow that integrates seamlessly with their existing ecosystem. Instead of building a new app feature, I proposed using a simple form that connects to an n8n automation via webhook.
When Business Builders fill out the form with their details, the workflow automatically generates personalized content for them. The content is pre-designed by the head office design team, ensuring that all visuals and messaging meet brand standards.
All the user has to do is select the template they like, and the workflow personalizes it with their details ready for sharing across their social platforms.
Expected Result
With this workflow, TC Direct can maintain brand consistency across hundreds of thousands of independent promoters without heavy development costs. Business Builders will gain access to professional, on-brand content tailored to them, while TC Direct ensures that every social post reflects its identity positively. This approach not only strengthens the brand image but also empowers Business Builders with ready-to-use marketing material, boosting both engagement and sales potential.
